Caesars Palace Museum Art
"Steve Kaufman’s 35th year Caesars Palace Casino mural that was 500 feet long by 25 feet high drew over 10 million visitors to the casino to view it the first 4 months. This was after 9-11 when most people stayed home and didn’t travel. Our marketing department did the research that in November 2001 to February 2002, more people came to see the Caesars mural than Bellagio’s casino Picasso show, Guggenheim at the Venetian casino, and all museums in the USA combined. The mural had over 11,000 media hits from local TV to global press, with articles being printed as far Japan. This might have been because the 9-11 mural that Steve Kaufman displayed 2 months before that drew millions of visitors."
– John Jagger, VP at Caesars Palace
Read related articles by Bill Martin, "Caesars Legend Reigns" and
"The Artist Toils" in the Life Stories section of this website.